The Campaign

At the heart of the campaign is a pledge collection system on CfD's website. People who live in marginals can go to the website, type in their postcode and a page comes up where they can pledge on line. They tick the box, enter their name and address, press enter and their pledges are registered and counted. Public dissatisfaction with the political system is deep and widespread, people know it has failed them, and CfD believe that once they are on the Six O Clock news millions of people will go to the website, pledge on line and the campaign will be won by the Ten O Clock news. It's simple and incredibly powerful.

Our strengths are.

Our two key messages can be expressed very simply.

• One, create a system of government designed to solve problems.

• Secondly, 'Sovereignty for the Citizen', where the people of Britain make the rules for government, rather than government making the rules for us.

Research has shown that the following qualities are essential in any appeal to voters.

• Justice. What we demand is indisputably just.

• Continuity. We guarantee continuity, because Parliament continues its functions as normal after the next election.

• Integrity. We can easily demonstrate integrity, as we do not ask for power.

• Accountability, because no change can take place other than through democratic processes:

• Hope, which is the most important of all, because we create opportunity for fundamental, positive change.

To be successful political campaigning parties or organisations must have two key abilities.

• The ability to earn trust is vital. This project is unique amongst campaigning organisations, and political parties, in that it does not ask for trust, because we do not ask for power. Instead we trust the electorate, we give power to the people of Britain.

• The second thing any organisation must do is overcome fear, and we do this by insisting that change can only come about through democratic processes.

Other strengths are,

• We have created a situation where the main pressure the parties experience comes from their opponents.

• We offer supporters a project whose cost effectiveness is unprecedented.

• We offer politicians the opportunity to create systems that will help them solve the problems they are faced with.

• We are not asking those who give the pledges to do anything more than sign. No further activity is required on their part.

• We need the support of about 20,000 people, and the voters we are targeting are floating voters who have no strong ideological ties that we would need to break before we get their support.

• We will probably only need to sustain our campaign for a short time. We would hope to get agreement in principle for our proposals long before the election.

• For the voter we are a 'cost free' bonus. We still get an elected government but we also get Direct Democracy and a Constitutional Commission.

• We are and will be seen as non-partisan.

• Policy divides, principals unite. We have no policy. We campaign on the basis that the British people should decide how they are governed as well as who governs them.

• Because the initiative makes obviously just and reasonable demands people in campaigning organisations want to help us, and providing we are discreet, we have access to unlimited advice and help.

• The project is big, exciting, full of potential, yet safe and undemanding. We offer people the chance to make history from the comfort of their living room.

• Our aims are demonstrably attainable and because of that the project goal is credible.

To argue against us politicians would have to argue against democracy.